We at PACE Fitness are happy to announce our new updated website at www.pacecircuittraining.com. With the growing number of sales in to senior fitness facilities, 24 hour access clubs, weight loss centers as well as rehab centers and sports conditioning facilities; we wanted our website to more closely reflect the wide range of fitness levels and applications our PACE circuit training program can accommodate.
We still enjoy a nice business selling in to towns where a Curves for Women club has just closed, but it seems our customer base is expanding as more and more 24 hour access clubs, senior fitness centers and weight loss/exercise studios are spreading across the country.
Please check out our new website to see if PACE circuit training can work for your facility.
Monday, August 29, 2011
Wednesday, August 24, 2011
Why is the Curves Franchise in Such Bad Shape?
This was the topic of a recent Wall Street Journal Online article (see http://online.wsj.com/article/SB10001424052702303365804576432062058517684.html?mod=googlenews_wsj). Curves CEO Gary Heavin blames it on the franchisees, "Unfortunately, not every independent business owner is willing to do the hard work that owning a business requires,". He also say that Curves "attracted a lot of the wrong people—investors who wanted to make a buck or get rich quick." (How dare those greedy club owners want to make money!)
Quite frankly, if I were a Curves franchisee, I would be very insulted. Instead of admitting that they over-saturated territories, charged exorbitantly high fees, forced inferior, non-adjustable equipment on franchisees and gave very little support, they put the blame on the club owners. Yeah, right; it's the fault of the club owners that they went from over 10,000 clubs to less than 4,000 in a few years.
He now says that he is going to "re-invent" Curves with a new weight loss program. Read: He is going to shove more products down the throat of the franchisees.
The failure of Curves comes as no surprise to fitness industry experts; this was predicted years ago when they first appeared on the scene with non-adjustable equipment and a one-size-fits-all program.
If you have ever known anyone who has worked for or worked out at Curves, the most common thing you hear members say is that they hit a plateau. Anyone in the fitness industry will tell you that progressive resistance and variety are the keys to long-term results and member retention. Here is a quote from a former Curves club owner who closed her club and lost everything, “Members hit a plateau, stopped getting results, got bored and dropped out- membership fell off dramatically”.
To see what other former (and existing) Curves owners have to say about the corporate office, visit http://www.unhappyfranchisee.com/curves-robert-lays-story/
Quite frankly, if I were a Curves franchisee, I would be very insulted. Instead of admitting that they over-saturated territories, charged exorbitantly high fees, forced inferior, non-adjustable equipment on franchisees and gave very little support, they put the blame on the club owners. Yeah, right; it's the fault of the club owners that they went from over 10,000 clubs to less than 4,000 in a few years.
He now says that he is going to "re-invent" Curves with a new weight loss program. Read: He is going to shove more products down the throat of the franchisees.
The failure of Curves comes as no surprise to fitness industry experts; this was predicted years ago when they first appeared on the scene with non-adjustable equipment and a one-size-fits-all program.
If you have ever known anyone who has worked for or worked out at Curves, the most common thing you hear members say is that they hit a plateau. Anyone in the fitness industry will tell you that progressive resistance and variety are the keys to long-term results and member retention. Here is a quote from a former Curves club owner who closed her club and lost everything, “Members hit a plateau, stopped getting results, got bored and dropped out- membership fell off dramatically”.
To see what other former (and existing) Curves owners have to say about the corporate office, visit http://www.unhappyfranchisee.com/curves-robert-lays-story/
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