Adding PACE to an Existing Health Club

Why add a PACE circuit training program to an existing club? According to IHRSA (International Health & Racquet Sports Association), less than 20% of the US popular are members of a coed health club. Intimidation and no time are the top two reasons cited by nonmembers; especially for seniors, the overweight and those with busy lifestyles.

These factors contributed to the vast spread of women’s only clubs across the country in the last 10 years. However, Curves for Women, the largest chain of franchise women’s clubs had an inherent flaw in its program- built in obsolescence with their nonadjustable equipment resulting in members eventually hitting a plateau, getting bored and saying “now what?” This is one of the factors that contributed to thousands of Curves clubs closing in the last few years leaving hundreds of thousands of former and potential new members with nowhere to go.

Some wise fitness professionals are using our non-intimidating PACE circuit as a
means of attracting this deconditioned and intimidated market and transitioning them into the general population. Here are a few:

Fit n Fast Australia (http://www.fitnfast.com.au/). Founder Tony DeLeede is a long-time customer, first featuring PACE in his Australian Body Works chain in Atlanta back in the 1980’s. Tony and his team now use PACE as their “Quickie”
busy lifestyle circuit workout as well as a non-intimidating introductory workout into their clubs.

Gold Star Fitness (http://www.goldstarfitness.com). A 5 club chain in Tennessee, uses PACE as a part of a women’s weight loss program which has become both a stand-alone profit center as well as a “feeder” member program into their full service clubs.

Snap Fitness (http://www.snapfitness.com). One of the nation’s largest 24/7 chains, recently completed a test of a separate women’s only room featuring a PACE circuit in their club in Springtown, TX. Watch for more Snap Fitness clubs with PACE coming soon! UPDATE!!! Just returned from conducting a PACE Training Workshop with the staff of Snap Fitness in New Caney, TX. Had a great time and they learned a lot about what PACE will do for their members and club.

Could your club use an extra $50K in profits in 2011?

We are so convinced that our new PACE Weight Loss Program (www.pacefitnessandnutrition.com) will be a success in your club that we are willing to guarantee it! Call or email for details: 888-604-2244 or pace@cox.net. Check out this video of Connie Habal, a club owner who averaged over $8,000.00 per month in profits with this program: http://www.youtube.com/watch?v=OYG1qUG5y2c

PACE & Kids PACE YouTube videos

What will a PACE or Kids PACE Express circuit do for your club and members? I finally figured out how to copy the PACE and Kids PE Promo DVD's to my computer and upload to YouTube. I hope you enjoy:

PACE: http://www.youtube.com/watch?v=8fMuKV2g4Ao

Kids PACE Express: http://www.youtube.com/watch?v=YZgPU371Lwk&feature=channel

Family Express Clubs: the Convenient Fitness Centers of the Future

Look at all of the convenience stores out there. The industry leader 7-Eleven alone boasts over 30,000 locations worldwide. Why so many? Obviously there is a need; they would not stay open if there was not a demand. What attracts someone to shop at such a store? Certainly not their great prices or vast selection of goods; rather, it is a matter of “convenience”. A consumer can literally pull up to within a few feet of the door, run in, quickly purchase their much needed item and be back in their car before the radio commercial ends. To go into a large chain grocery store for the same item would an entirely different matter. First, you would need
to find a parking spot, take the long trek into the store, search the aisles for the item, try to find the “10 items or less” line without someone sneaking in 12 items, explain why you don’t have their store’s discount keytag and why you don’t want one, then trek back to your car (which now has 2 shopping carts resting against it).

Today’s large chain health clubs are much like these large grocery stores in terms of inconvenience, time consuming and intimidation. Perhaps this is why less than 20% of the US population belongs to such clubs? Perhaps this is why more and more family “express” fitness are appearing on the scene. These facilities overcome the “no time”, “intimidation” and “inconvenient” barriers that keep most people out of the large clubs. Many of these facilities offer hydraulic circuit training programs for both adults and kids. Hydraulic resistance equipment does not cause muscle soreness, requires no skill or coordination, yet produces lean muscle toning and provides a high calorie burn cardiovascular workout in a time efficient 30
minutes. There are no intimidating weight stacks, seat settings, belts, pulleys, electricity required or air hoses with hydraulic resistance equipment; just lots of movement (and sweat).

Let’s face it, with today’s fast paced society and hectic schedules, families have little time to spend together- much less work out together. Our PACE and Kids PACE Express programs are the answer. Our adult PACE program is self-administered with cues indicating when it is time to “change stations”; while our Kids PACE Express program is designed to be conducted in a class format with instructors (kids do not have the attention span to listen to a CD tell them what to do next). Both programs are designed to provide strength and cardiovascular workouts in 30 minutes. 2-3 workouts a week are all you need to see results quickly. These programs can fit into the busiest of schedules allowing you time for important things- enjoying your family!